Published on: 30 November 2024
Job Vacancy #0013
Job Title:
Content Marketing Specialist – Remote
Job Responsibilities:
- Content Strategy Development: Create and execute a content marketing plan to promote PMP certification courses and drive website traffic.
- Content Creation: Write high-quality blogs, articles, eBooks, and social media posts on project management and PMP certification.
- Content Design: Design engaging graphics, infographics, and videos to enhance branding and audience engagement.
- Social Media Content: Create and manage content for LinkedIn, Instagram, and Facebook to grow and retain audiences.
- Landing Page Design: Develop optimized landing pages to boost conversions for campaigns.
- SEO Optimization: Research and integrate high-ranking PMP-related keywords to improve content visibility.
- Content Calendar Management: Plan and maintain a consistent content release schedule to keep audiences engaged.
- Analytics and Insights: Monitor content performance and refine strategies to maximize impact.
Job Duties:
- Design and publish educational content to highlight the benefits of PMP certification courses.
- Research and create actionable content addressing PMP aspirants’ common challenges.
- Create email newsletters and drip campaigns with engaging templates to nurture leads.
- Produce promotional videos or tutorials showcasing website features and success stories.
- Develop infographics simplifying PMP concepts to attract and engage audiences.
- Participate in online forums and discussions to promote content and establish authority.
- Update and optimize existing content with improved designs and SEO techniques.
- Stay current with design trends and tools to enhance content quality.
Educational Requirements:
- Bachelor’s Degree in Marketing, Communication, Graphic Design, Business Administration, or a related field.
- Certification in Digital Marketing, SEO, or Content Marketing is a plus.
Experience Requirements:
- 2+ years of experience in content marketing, digital marketing, or a similar role.
- Proven track record in creating engaging content (e.g., blogs, videos, social media posts) to drive traffic and engagement.
- Hands-on experience with design tools like Canva, Adobe Suite, or similar platforms.
- Experience with SEO tools (e.g., Google Analytics, SEMrush) and optimizing content for search engines.
- Experience managing social media platforms and running targeted campaigns.
- Experience working with email marketing platforms and creating drip campaigns is preferred.
- Familiarity with PMP certification content or the project management field is an advantage.